Several publications and a partnership with Politecnico University for the “Purpose in Action” observatory make BIP the right partner to bring Purpose to life. Let’s create real impact with aligned communication and collaboration between business functions that goes beyond strategy to ensure everyone makes a meaningful contribution.
The concept of "purpose" is crucial to achieving a positive and lasting impact. It's the engine that drives an organization's identity; values and the way it interacts with people inside and outside the organization.
At Bip, we help organizations discover, define and realize their purpose in a way that encompasses all business functions.Thanks to our experience and partnerships - such as the one with the Politecnico di Milano - we offer a unique and data-driven approach to measuring the alignment between purpose and operational reality.
Working with Bip means relying on a partner who knows how to develop a customized corporate purpose, with a focus on identity, ethics, strategy and employee valorization.
In our vision
True purpose is not just a manifesto of values: it is a fundamental element, a meeting point between the personal motivation of the individual and the goals of the organization. We are convinced that the alignment of organizational and personal goals is the key to sustainable cultural change.
Our goal is to create a purpose that inspires and translates into concrete action. We help organizations to actively engage their stakeholders and combine a bottom-up perspective with a top-down perspective to ensure that every individual feels like a co-creator of the company's purpose. With the help of our Purpose Enterprise Index, we measure the alignment between the organization's actions and purpose, ensuring a positive and sustainable impact.
Defining the ‘Why’: Crafting Unique Identities Through Purpose and Passion
We help organizations identify their "why" and integrate this concept into the cultural and operational structure of the company. We do not propose a one-size-fits-all solution, but develop purpose based on a model of archetypes that helps each organization develop its own unique and coherent identity. We believe in a holistic approach where concepts such as intrinsic motivation, personal passions and contribution to society come together in a single vision.
With the "Purpose in Action" observatory, we compare different organizations and provide benchmarks and best practices to bring purpose from abstraction to concreteness.
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You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
Steve Jobs
Actionable Purpose: Aligning Vision with Daily Operations for Shared Identity
Bip's approach to purpose is pragmatic and action-oriented. We start with a Purpose design process to define and structure the organization's purpose based on archetypal models. We work with clients to align purpose with organizational values and needs: It doesn’t just have to be a statement of intent, it must be translated into concrete, daily actions.
Our methodology combines top-down with bottom-up, ensuring that purpose emanates from the top leadership and the people who experience the organization on a daily basis. The result is a strong sense of belonging and shared identity.
With advanced measurement tools, such as the Purpose Enterprise Index, we support companies in constantly reviewing the alignment between purpose and operations.
We can also help you with
Whatever you resolve to do, you have to be true to it. It starts with your inner self: your culture, or, in other words, your behaviours, because how we do things ends up being who we are.