Global
A positive ROI driven digital strategyOverview
Background
No one pays to read the news anymore; journalism needs more paying readers, and we all need good journalism
In this scenario Gedi needs to dramatically increase its digital subscriptions to survive.
Service & Capabilities
Media, Entertainment & SportChallenge
Accelerate digital acquisition on keeping positive ROI and adapting strategy during the year to maximize revenue on H1 and volume on H2
Solution
Approach:
We operate across all digital channels (search, social, display, native adv, affiliate, owned media), with a mix of brand and performance communication with one challenging objective: acquire and engage new paying customers optimizing fiscal year revenue.
It has been possible thanks to a ROAS model who regularly measure the effectiveness of digital channels with the monthly revenue of single promo offered and the related survival rate; it impacts directly the GOM esteem and implies continues and quickly action to optimize the delivery.
Results
Results Achieved:
This service has made us a strategical partner not only for digital campaign management but also can recommend data-driven strategy influencing business decision on promo plan and on tactical actions to reach the two main business objectives during the year:
- Maximize revenue selling long term and/or higher value promo on profitable subscribers
- Maximize volume to carry on the CB by selecting appropriate promo flash
H1 ROAS
+118%
Explore more
Case study
How to evolve your retail store performance
Industry
Retail & Consumer Goods
Area
Global
Project time
Case study
Performance Marketing enhancement on the E-commerce
Industry
Retail & Consumer Goods
Area
Global
Project time
4 months
Case study
Project management for product lifecycle management software upgrade
Industry
Retail & Consumer Goods
Area
Global
Project time
9 months
Let’s get in touch and see a new vision of the future!