Global
How to evolve your retail store performance​
Retail Excellence   Retail & Consumer Goods Case Study 1
Overview

Background

One of the most overwhelming effects of digital transformation undoubtedly concerns the role of the physical store. The space that traditionally hosted the moment of sale has now become one of the many stages of an increasingly phygital Customer Journey in which the online and physical spheres are intertwined, creating new rules, new behaviors and new metrics.

Service & Capabilities

Retail & Consumer Goods

Challenge

Faced with such a complex scenario, the only thing clear to everyone is that brick and mortar stores are no longer just places to buy items, but spaces where to experience and feel emotions. A clear change of direction, which brings with it an inevitable evolution of traditional performance indicators.

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