Global
How to evolve your retail store performanceOverview
Background
One of the most overwhelming effects of digital transformation undoubtedly concerns the role of the physical store. The space that traditionally hosted the moment of sale has now become one of the many stages of an increasingly phygital Customer Journey in which the online and physical spheres are intertwined, creating new rules, new behaviors and new metrics.
Service & Capabilities
Retail & Consumer GoodsChallenge
Faced with such a complex scenario, the only thing clear to everyone is that brick and mortar stores are no longer just places to buy items, but spaces where to experience and feel emotions. A clear change of direction, which brings with it an inevitable evolution of traditional performance indicators.
Solution
Approach:
It is then fundamental to identify, analyze and monitor the KPIs along the CJ through which the stores can affect their performances within new focus area:
- Customization and fluidity in the shopping experience
- Simplification and acceleration of the purchasing process
- Experiential customer journey (Omnichannel strategy)
Explore more
Case study
How to evolve your retail store performance
Industry
Retail & Consumer Goods
Area
Global
Project time
Case study
Performance Marketing enhancement on the E-commerce
Industry
Retail & Consumer Goods
Area
Global
Project time
4 months
Case study
Project management for product lifecycle management software upgrade
Industry
Retail & Consumer Goods
Area
Global
Project time
9 months
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