Global
Italian Local Municipality – Metropolitan Area
Italian Local Municipality – Metropolitan Area   Case Study Mobility
Overview

Demand-responsive transport service design and implementation in a major Italian Region

Background

Internal areas have low public transport demand, irregular in time and space, limiting its accessibility.

Challenge

Offering a flexible and on-demand collective service integrated to public transport, covering less served areas

Solution

Approach:

The approach, based on design thinking, involved a territory analysis to identify areas with low demand and target users. The implementation was carried out through an iterative development of a technological platform centered on real needs, defining requirements, interfaces and tools for booking, monitoring and optimizing the user experience.

Results

Results Achieved:

The service has improved the accessibility of internal areas, facilitating connections with large mobility hubs. The high demand recorded has exceeded initial forecasts, demonstrating the need for flexible solutions.

The preliminary results encourage to extend the coverage of the solution, in order to make the project self-financed, optimizing resources and economic sustainability 

Project details phases

Team Involved:
Project Manager - Subject Matter Expert (SME) - Data Analysts
Year
2023 - 2024
1/4 phases
Assessment
Analysis of the territory, TPL offer and ADD mapping
2/4 phases
Collection
Questionnaires to users to integrate context data.
3/4 phases
Development
Three integrated applications to guarantee the service.
4/4 phases
Service evaluation
Promotion and feedback collection to optimize the system.
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