Global
Italian Local Municipality – Metropolitan AreaOverview
Demand-responsive transport service design and implementation in a major Italian Region
Background
Internal areas have low public transport demand, irregular in time and space, limiting its accessibility.
Challenge
Offering a flexible and on-demand collective service integrated to public transport, covering less served areas
Solution
Approach:
The approach, based on design thinking, involved a territory analysis to identify areas with low demand and target users. The implementation was carried out through an iterative development of a technological platform centered on real needs, defining requirements, interfaces and tools for booking, monitoring and optimizing the user experience.
Results
Results Achieved:
The service has improved the accessibility of internal areas, facilitating connections with large mobility hubs. The high demand recorded has exceeded initial forecasts, demonstrating the need for flexible solutions.
The preliminary results encourage to extend the coverage of the solution, in order to make the project self-financed, optimizing resources and economic sustainability
Project details phases
Team Involved:
Project Manager - Subject Matter Expert (SME) - Data Analysts
Year
2023 - 2024
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